Wedgwood Innovations in Pottery

Josiah Wedgwood is considered to be a great innovator in ceramic technique and design. He insisted that every products should be on high standards and must live with class and sophistication. It was in 1759 when he founded an enterprise producing good quality, desirable tableware and ornamental ceramics that suited the fashions of the time.


Josiah is born in the family of potters, he has a natural talent and guts to experiment with new materials to create a masterpiece. Because of his continuous experimentation, he discovered new ways of making stronger and more attractive ceramics. He made a name for himself when he was commissioned by the Queen of England to make a set of tea wares.

One of his earliest innovative products was creamware, also called Queensware. This attractive, good quality earthenware helped establish his reputation, and attracted interest from royalty as well as from quite ordinary middle-income families. It was used for dinner and tea services, and relatively simple ornamental pieces.

Wedgwood now has a strong reputation for fine bone china, but this was not introduced during Josiah Wedgwood’s lifetime,. In the early 19th century they introduced their range, building on other potters’ experiments with bone china as well as their own, refining and developing earlier discoveries, just as they had with the creamware.

Wedgwood’s green-glazed ware built on traditional English earthenware styles, but with a brighter, better quality glaze. Pearlware was an advance on creamware, with a blue tint that made it look whiter and more like porcelain.

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